CUBIS Industries is the new name for Northstone’s Utility Chamber Division. One of the first tasks for Sales and Marketing Director, Andrew Wright, was to decide on a new brand and image for the Division. Having opened the floor to suggestions from the staff at the three sites, the name CUBIS, which is derived from the Latin word for chamber, was decided on.
"There were many good suggestions but we went with CUBIS as we liked the way it sounded and it also had added significance as with three companies coming together we were effectively 'cubed' ourselves," he said.
"This is also reflected in our choice for the logo, which makes use of the chevrons that are in the Northstone logo. Like CUBIS, Northstone was the result of three companies coming together as well," he added.
The Division's slogan, 'It's about time', reinforces the principal benefit of choosing CUBIS products over conventional methods of building underground chambers while also stating that it is 'about time' that pre-formed chambers were preferred over traditional concrete and brick.
"It might be a case of providing a stick to beat ourselves with when it comes to a delivery being late and we get a phone call wondering if it was still 'about time', but thankfully that hasn't happened yet and we intend to keep it that way," said Andrew.
Michael Wightman, CUBIS Industries Managing Director, said that the new branding had been met with a positive response across the Division.
"It was quite strange hearing the phones answered with a new name after all these years and some people are still occasionally saying the wrong name! That aside, everyone has taken to it well and are looking forward to a bright future."
